Lots of attention is spent on finding merit scholarships at college. Understanding what merit scholarships ARE, and what they are NOT is essential for families and advisors. Join Cyndy McDonald as she interviews NY Times award winning author (The Price You Pay for College) Ron Lieber and Cathy Finks, Executive Director of Admissions at The College of Wooster. Ron pulls the covers back on merit aid, and how to explain it in a meaningful way to parents/students. Cathy will discuss the lead The College of Wooster has taken in building transparency into the college merit and financial aid process for families.